Elemental beauty
June 26, 2006
This commercial was so beautiful, it brought tears to my eyes the first time I saw it. As the 90 seconds ticked by, and the company’s name would clearly not be revealed at the very last moment, I thought to myself; “Please, don’t be a car commercial. And please, don’t be Microsoft.”
Then the corporate logo came onscreen. It was Dow chemical: the wonderful company that brought us Napalm and Agent Orange.
There is a deep, emotional response to beauty. Advertising companies know this. I have seen Nike, Toyota, and Hyundai use the same technique. Maybe in advertising, beauty is the new sex.
Categories: business
DOF: I thought to myself; “Please, don’t be a car commercial. And please, don’t be Microsoft.”
That was exactly my thought as well. It was a very good commercial, and if the company does act responsibly toward the environment, then it’s nice to see someone doing it. I think it was Toyota or Honda, one of the two, that has their own recycling facility built into their manufacturing plants, and spend their own money on recycling the materials. Now that’s responsibility