This commercial was so beautiful, it brought tears to my eyes the first time I saw it. As the 90 seconds ticked by, and the company’s name would clearly not be revealed at the very last moment, I thought to myself; “Please, don’t be a car commercial. And please, don’t be Microsoft.”
Then the corporate logo came onscreen. It was Dow chemical: the wonderful company that brought us Napalm and Agent Orange.
There is a deep, emotional response to beauty. Advertising companies know this. I have seen Nike, Toyota, and Hyundai use the same technique. Maybe in advertising, beauty is the new sex.