Sleazy sales words

Local furnace company ad full of weasel words

Just before dropping the flyer from a local HVAC company into the trash, I spotted their…

IRONCLAD GUARANTEE:  We are confident that if your system is over 10 years old, you may significantly reduce your heating and cooling energy consumption - possibly as much as 25%**

There is no way you can lose.  If these premium air conditioners and matching furnaces were not among the best on the market, I could’t afford to make such a promise.

**Individual results may vary.

What promise? I lost track after the third or fourth conditional qualifier there.  Well, with an ironclad guarantee like that, how could I lose?  LOL

Posted by George on 04/17/07 at 08:03 PM
business • Advertising •

  1. I shudder to think they might guarantee proper installation, too.

    Posted by Paul Sunstone  on  04/18/07  at  02:50 AM

  2. To be completely honest, they should have qualified the heading too:

    IRONCLAD* GUARANTEE**
    .....
    *may be tinfoil in some states
    **subject to our approval

    Posted by zilch  on  04/26/07  at  02:31 AM

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