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Sleazy sales words

April 17, 2007

Just before dropping the flyer from a local HVAC company into the trash, I spotted their…

IRONCLAD GUARANTEE:  We are confident that if your system is over 10 years old, you may significantly reduce your heating and cooling energy consumption – possibly as much as 25%**

There is no way you can lose.  If these premium air conditioners and matching furnaces were not among the best on the market, I could’t afford to make such a promise.

**Individual results may vary.

What promise? I lost track after the third or fourth conditional qualifier there.  Well, with an ironclad guarantee like that, how could I lose?  :lol:

Categories: Advertising, business
  1. April 18, 2007 at 02:50 | #1

    I shudder to think they might guarantee proper installation, too.

  2. zilch
    April 26, 2007 at 02:31 | #2

    To be completely honest, they should have qualified the heading too:

    *may be tinfoil in some states
    **subject to our approval

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