A picture is worth *cough* a thousand words…
“The public are being asked to choose a series of picture warnings to appear on cigarette packets beginning next year. People can give their opinion on a range of images designed to highlight the dangers of smoking on a website set up by the Department of Health.
Evidence shows that images have a greater impact than written health warnings alone, and they have already been introduced in some countries. “
- BBC News: Graphic images deter smokers
Two thoughts: First, this campaign is much better than banning cigarettes. Just get the facts out there and let people decide. From a government perspective, you can’t save every individual from their own bad choices, so it’s better to preserve freedom and avoid creating a black market (which would surely happen).
Second, this is the right way to convey the message. As design guru Don Norman says, “Signs don’t work” because people don’t read them.