Burger King: “I Am Man!”
I couldn’t find a video link, but the new Burger King commercial featuring a bunch of stereotypical men singing a transgendered version of Helen Reddy’s ‘I am woman, hear me roar…” is just too funny for words.
Not that it makes me any more likely to eat one of those thousand-calorie GreaseWhoppers, but at least it’s funny and not creepy like those ‘Wake up with the King’ commercials…
My son suggests a strategy for companies: use your commercial archive. Play new commercials for no more than a week and rotate through your archive of commercial favorites from the past (and play them for no more than a week). Then people would not be lunging for the ‘mute’ button during the 4-month overrun of your clever new commercial. People would stop what they’re doing to watch a 30-year-old McDonald’s commercial if they would only see it twice.
That boy is brilliant.
Update: Commenters who have dropped in on this post are much more interesting than the post itself, and one left a link to the video.