Home > Uncategorized > There’s small steps, and then phony steps

There’s small steps, and then phony steps

July 14, 2012

Some products are their own mockery. Here’s a water bottle that makes fascinating reading.

Smaller Cap = Less Plastic

Did you notice this bottle has an Eco-Slim Cap? This is part of our ongoing effort to reduce our impact on the environment. This bottle and cap contain an average of 20% less plastic than our original 500ml Eco-Shape bottle and cap. Be Green.

“Be Green”?  If we were Being Green, we would stop buying this product. So yes, I encourage everyone to Be Green. Get a re-usable bottle and re-use it.

If they really want to “reduce their impact on the environment”, they should stop manufacturing these things and apologize to people who live in coastal cities and on Pacific islands, because the relative carbon-footprint of this product is fantastically out of proportion to the benefit relative to the nearest faucet. To say nothing of the plain old pollution of plastics production.

Once upon a time, if people in a modern country wanted to drink water, they poured it out of a faucet into a glass. Or into a pitcher and brought several glasses into a meeting. Or filled a re-usable water bottle and carried it with them. The quality was excellent and cost, minimal. Waste and environmental impact, also minimal. 20 years ago if you had told me that someday the practice of selling bottled water would be big industry, I’d have laughed at you.

Fact is, we’re in trouble and making tiny little adjustments for advertising’s sake, isn’t helping. We need big strides, not self-congratulation over slimmer caps.

Every time I mock bottled water, some wag says; “There are times bottled water makes sense” and that is a true statement. But the recycling bins that fill up in a single morning in our hallways, so that the trash cans also fill up?  Um… no. So I’m turning this one over to Willy Wonka.


  • “WARNING: Cap is a small part and poses a CHOKING HAZARD, particularly for children.” I have observed people in our lab, absent-mindedly chewing on bottle caps.
  • “WE CAN ALL MAKE A DIFFERENCE PLEASE RECYCLE” Yes indeed, if you use bottled water, please recycle the abominable thing.
  • A co-worker notes that the Eco-Slim cap is also harder to get off the damn bottle.
  • I’ve previously dissed Ethos Water for charity profiteering, and Green Planet Water for posing as an environmentally responsible product by virtue of the plant-based plastic used in its manufacture. And I’ve boggled at the environmental time bomb that derives from the sheer scale of our consumption, including the two million plastic beverage bottles the US uses every five minutes.
  • Our building will soon be getting hallway water-bottle refilling stations like they have in the athletic center. That will be great!
Categories: Uncategorized
  1. July 14, 2012 at 17:05 | #1

    The important thing to remember, George, is that we are helping the economy by destroying the planet.

    More seriously, I would not be surprised if it turned out the bottle was designed with less plastic in order to save manufacturing or purchasing costs — and then the marketing department took over by letting on that the rationale was to preserve the environment. Hell, I’d be surprised if it did not happen that way.

  2. WeeDram
    July 18, 2012 at 21:34 | #2

    This is called greenwashing

Comments are closed.