Two videos: Time and Small Stuff
Phillip Zimbardo on how cultural and personal perceptions of time affect how we learn, do business, have relationships and decide what’s important:
Important, heavy topic, sure. But notice how cool the presentation technique is! Yes, it probably takes about a half hour of production time for every minute of a video like this, but it’s amazing and actually very instructive. Makes you wonder what classrooms could be like if we were starting from scratch.
And now, for the lighter side of the customer experience, ad man Rory Sutherland:
This video, though it’s about small things, has HUGE implications for government, business, sales and support. Think about those little changes that, while costing little or nothing, make a big difference in the user experience.
I especially like the part about how applying more force or spending more money might have a perverse effect. Sometimes a kilo of lentils makes all the difference.
And think for a moment about the software business. It’s almost as if they go out of their way to make their customers feel stupid. But for monopoly, this would be a staggeringly stupid business model. Even when their software works the way it’s supposed to, it seems to be saying to us; “Well! You managed not to screw it up today.”
Now a subset of the software business, Apple. Their stuff is as simple as they can make it. You might think; it’s a computer for dumb people, but the opposite is true. Using a well-designed computer, though simpler, makes you feel smart. This could be why 1) Apple computer users say; “I love my computer” while PC users seldom do, and 2) why Apple’s market cap just surpassed Microsoft a couple weeks ago.