Home > Issues, observations > Expensive Cheapening

Expensive Cheapening

March 17, 2008

I try to save being offended for things that matter.  Janet Jackson’s wardrobe didn’t malfunction enough as far as I’m concerned.  OK, I’m joking there – I can think of lots of wardrobes I’d like to see malfunction before that one.  But there’s a jewelry store here in town that has actually succeeded in offending me.  I had a view of this sign while eating breakfast last Friday:

Honestly, I can’t figure out who this sign is not insulting.  Women?  Shallow, and give out sexual favors based on expensive baubles.  There’s a word for that… can’t think of it just now.  Men?  Guys, treat your wives like, um… that word again.  It’s not about partnership, or relationship, it’s about manipulation and a fair medium of exchange.

Children?  Hey kids, see this sign?  Be sure to grow up into stereotypical consumers!  This is what adult relationships are about, manipulating your partner and enriching so-and-so’s jewelry!

The same jewelry store has a whole campaign based on this concept.  A diamond necklace; “Wife insurance”.  Ring with huge rock on it; “Hey, your daughter’s engagement ring is bigger than yours!”  A fabulous broach; “Apologize like you mean it”.  And many more. 

I know, I know, it’s commercialism. I guess no standard is too low… 

Categories: Issues, observations
  1. March 18, 2008 at 05:46 | #1

    I’m glad that is not around here.  I have enough problem explaining the shootings to my boys.

  2. james old guy
    March 18, 2008 at 09:15 | #2

    Just as dumb as the Viagra commercials.

  3. March 18, 2008 at 12:02 | #3

    This company is same group of assholes that showed me cheapo rings when I went in to look at Tungsten Carbide rings. They didn’t have them, so she said we have these two sets to offer. And sized me up right away to only being able to afford the set of cheaper rings.

    On a completely separate occasion just my Fiance went in to talk to someone about wedding bands and the lady flat out told her she couldn’t afford the ones she was looking at and instead should look at these (a group of cheaper rings). I’m all for saving money, but it should be my decision on what I can afford to look at.

    Really this company should of just went for it all and made an ad like this

  4. Ted
    March 18, 2008 at 17:34 | #4

    Tungsten Carbide?

    Oh, you trendy and modern kids…the importance of marketing and symbolism for people just a few recent generations away from knuckledragging.

    How about just stay married. It could happen even without the shiny accessories.

  5. March 18, 2008 at 18:37 | #5

    How about just stay married. It could happen even without the shiny accessories.

    Dude you preachin to the choir! Problem is I’m marrying someone that has grown up in a country where she is bombarded with messages and a false reality of what marriage is and happy ending bull####.

  6. June 1, 2008 at 12:15 | #6
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